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GRAPHIC DESIGN
BRAND
IDENTITY.
Let’s start your brand on the right foot.
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LET’S BUILD
YOUR BRAND.
Branding isn’t decoration—it’s leverage. I build brand systems that don’t just look good, they hold up under pressure. Logos are the easy part. The real work is creating something consistent, scalable, and impossible to misread across every touchpoint.
If it can’t survive a pitch deck, a job site, and a billboard without falling apart, it’s not a brand. It’s a placeholder. I don’t do placeholders.
Branding isn’t decoration—it’s leverage. I build brand systems that don’t just look good, they hold up under pressure. Logos are the easy part. The real work is creating something consistent, scalable, and impossible to misread across every touchpoint.
If it can’t survive a pitch deck, a job site, and a billboard without falling apart, it’s not a brand. It’s a placeholder. I don’t do placeholders.
Universal Fire Protection didn’t need another nice-looking document—they needed a brand that could hold up in the real world. I built a full brand guide that brings consistency to everything from field documents to corporate materials, where clarity isn’t optional and mistakes aren’t tolerated.
The system defines how the brand shows up at every level—logo usage, typography, color, and layout—so nothing gets left to interpretation. It’s structured, direct, and built to be used by real teams under real conditions.
Because in an industry where precision matters, the brand should be just as controlled as the work behind it.
UNIVERSAL FIRE PROTECTION CASE STUDY
LOGO
LOGOMARK
TYPOGRAPHY
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Oswald Light
Oswald Regular
Oswald Bold
Titillium Web Light
Titillium Web Regular
Titillium Web Bold
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Print
CMYK: 60 40 40 100
Screen
RBG: 00 00 00
HEX: 000000
Print
CMYK: 00 00 00 00
Screen
RBG: 255 255 255
HEX: FFFFFF
Print
PMS: 1585C
CMYK: 00 72 98 00
Screen
RBG: 243 108 33
HEX: F36C21
COLOR
REAL USE APPLICATIONS
